King’s Quarter, the overarching brand that will sit across Gloucester’s leisure and retail destination, including King’s Walk Shopping Centre, Kings Square, Kings House and The Forum, officially launches today.

There is no plan to change or rebrand the names of the existing retail and leisure destinations that sit within the King’s Quarter branding. The purpose of the new launch is to bring more consistency and brand recognition across the portfolio of centres.

The move will ensure that visitors will see a more consistent and recognisable approach to the existing marketing campaigns and help them to understand that it is all part of the same overall family.

King’s Quarter has been a considered development and has the approval of all required parties.

All of the centres are managed by Colliers International and they have worked with a Gloucester-based design and marketing agency to ensure that the brand has been developed, conceptualised and tested with the local communities in mind.

The launch will see a gradual introduction of the new brand. It will be deployed in addition to the existing centre branding, but in a subtle way to not cause any confusion to visitors.